3. HOW WE USE THE INFORMATION YOU PROVIDE US
3.1. We may collect, use, disclose and/or process your personal data for one or more of the following purposes:
a. To review and/or process your application/transaction with us or your transaction or correspondence with third parties via the Services;
b. To administer, operate, provide and/or manage your use and/or access to our Services and Platforms (including, without limitation, your preferences), and your relationship and user account with us;
c. To respond to, process, settle, or complete a transaction and/or respond to your requests for certain products and services, and to notify you of service issues and unusual account activities;
d. To enforce our Terms of Service or any applicable end user license agreement;
e. To protect personal safety and the rights, property, or safety of others;
f. For identification and/or verification;
g. To maintain and manage any software updates and/or other updates and support as may be required from time to time to ensure the smooth functioning of our Services;
h. To address or facilitate customer service, carry out your instructions, or respond to any enquiry submitted by (or intended to be submitted by) you or on your behalf;
i. To contact or communicate with you via phone, text message, fax, email, mail, or otherwise for the purpose of managing your relationship with us or your use of our Services. This includes administrative communications that may involve the disclosure of some personal data on envelopes or package labels;
j. To enable other users to interact or communicate with you via the Platform, including notifying you when another user has sent you a message or commented on your activity;
k. To conduct research, analysis, and development activities (including but not limited to data analytics, surveys, product and service development or profiling), to understand how you use our Services and to improve both our Services and your user experience;
l. To enable advertising and conduct user experience tests or surveys, including validating the demographic makeup of survey participants and their experiences with Biocare Pharma Services;
m. For marketing purposes: to send you marketing or promotional materials regarding products and/or services (including those of third parties that Biocare Pharma may partner with or is affiliated with), whether current or future offerings. You may unsubscribe at any time via the unsubscribe feature in our emails. We may also send newsletters from us or our affiliated companies;
n. To comply with legal obligations, respond to legal proceedings, or comply with requirements by government authorities;
o. To compile statistics and research for internal and/or regulatory purposes;
p. To carry out due diligence, verification, or background checks in compliance with legal or internal audit obligations or risk control processes;
q. To audit our Services or Biocare Pharma operations;
r. To prevent, detect, or investigate any fraud, illegal conduct, or misconduct (whether actual or suspected), in connection with your use of our Services or otherwise;
s. To store, host, and back up your personal data (for disaster recovery or other purposes);
t. To facilitate or process a business asset transaction or a potential business asset transaction involving Biocare Pharma or its affiliates, or other related third-party organizations. “Business Asset Transactions” include any purchase, sale, lease, merger, consolidation, or financing activities involving all or part of any organization or its assets; and/or
u. Any other purpose that we notify you of at the time of obtaining your consent.
(Collectively referred to as the “Purposes”)
3.2. The specific Purposes for which we may collect, use, disclose, or process your personal data will vary depending on the circumstances. Some purposes may not be listed above. In such cases, we will inform you at the time of data collection unless processing without consent is permitted under the applicable personal data protection law.